User experience for the electrical grid
Anders brings a broad creative toolkit and a natural curiosity that drives him to explore new methods and challenge conventions. He’s an exceptional sparring partner with a rare ability to turn technical complexity and chaotic ideas into clear, value-creating solutions.
At Oktogrid, he led design projects, ensuring high visual quality and fostering collaboration between technology and user experience. As Product Design Lead, he played a key role in shaping our core products and in how design supported company growth and market differentiation. - Golam Sadeghnia, CEO Oktogrid
Key contributions:
End to end responsibility
User research and mapping: Involvement and documentation of personas, mapping of touchpoints and the suggested Oktogrid user journey
Workshop facilitation: Stakeholder alignment, ideation and conceptualization
Prototyping: Lo-fi prototypes to align teams, test and communicate ideas
Design system: UI(Figma) + Industrial design(Fusion 360)
Production and implementation presence: Handovers to development team, instructions to back office
Change management: Empathize with customers and create guides for new methods/tools
About the project:
Oktogrid was created to deliver monitoring tools for electrical transformers and from the data rethink reinvestment tools for the electrical grid. The demand for better solutions is urgent due to the rapid rise in electricity consumption and the introduction of renewable energy sources. As a result, the grid now behaves with far greater complexity than in past decades, and this complexity will only increase.
The situation is widely recognized, and industry players are exploring solutions from multiple angles. Our approach stands out for its simplicity, scalability, and focus on the user experience. Rather than relying on rigid and expensive equipment, we developed a low-cost, flexible solution that enables access to a big range of different data sources.
Another key challenge is that the grid is a live system that never shuts down. Monitoring equipment must be installed while the grid remains operational. The process must be fast, non-intrusive and fit into existing maintenance schedules.
The solution to these challenges became Oktogrid's core suite of products:
The data collector,
a lightweight and easily installable device
The install app,
a mobile tool for guiding and validating the installation process
The data dashboard,
a platform for analyzing and visualizing grid health
